Inexpensively Develop Long Lasting Relationships With Customers
Sep 10th, 2008 | By Stu McLaren | Category: MarketingCustomers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.
My goal in everything I develop, whether it be articles, blogs, teleseminars, newsletters or any product or service, I try to give you as much value that I can jam in as possible. Building a relationship with you is what is my number one focus, and it has to be yours too.
How can you do that for your customers when your on a limited budget?
Firstly, develop an online newsletter.
I used to have one myself that I published once a month called Insider Ideas. You could (and still can) sign up for it for absolute free and when you do, you’ll find in those newsletters I just share and give as much value as I can. Typically they’re 15 to 20 pages long. I pour everything I can in to those newsletters. They take a lot of time, but I am trying to constantly give as much value as I can. I always get testimonials from people expressing their gratification for how much I truly give in those newsletters.
Another great idea, which I now converted my newsletter into is a to develop a blog. These basically work as an online journal. I use it as a platform for my newsletter, but blogs are be used in a variety of different ways. What is so great about blogs is that the entries don’t have to be as long as my newsletter articles would have been and they allow the opportunity to keep in touch with your costumer base more frequently.
You can develop those for free by going to sites like Wordpress and Blogger. They are easy to set up and again, absolutely free. You can customize it, you can do all kinds of things with them.
If you would like to see an example of one of my blogs you can go to myideaguy.com and sign up for free.
It is a great example of developing an on-line blog or an on-line newsletter, and providing lots and lots of value.
Another way you can develop relationships with your customers is by providing teleseminars. But you’ve got to focus on one thing: providing high-value content that people can take away and get something from.
Nobody wants to be on call that is boring and where they can easily loose interest. You have to be able to keep your callers engaged and make the call fun to listen to. Sometimes on my calls I do things like hold a contest to keep the listeners engaged.
On a few of my teleseminars I’ve had all sorts of contests to keep people active and interested. From everything like testimonial contests, creative idea contests to contests to name products and services I’ve created. Whenever your doing teleseminars you have to make sure you keep it fun and interesting while providing content-rich material. Keep the focus: Give as much as you can.
That’s a wrap! Hopefully you have soaked up these very cost effective and great ideas on how you can build better relationships with your customers.